Animated banners have a well-deserved reputation for being distracting and annoying, making it harder for site visitors to concentrate on the useful information on your webpage. So is there any place for animation on the web?
Hell yes. Appropriate and tasteful animation can add that extra bit of “sparkle” to your website. And the animated featurette is an established online viral marketing tool.
I've produced two short animated films using Flash. These light-hearted features are quick to download, run on 98% of internet enabled computers and were a blast to make.